Privacy policy
Last updated: 14 September 2026
TYKE-IES LTD, trading as Tyke-ies (“Tyke-ies”, “we”, “us” or “our”), respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, disclose and protect personal information when you visit or use our website, purchase our products, contact us, or otherwise interact with our services.
TYKE-IES LTD is a company registered in the United Kingdom. For the purposes of applicable UK data protection law, TYKE-IES LTD is the data controller of the personal information described in this Privacy Policy, except where another organisation acts as an independent controller.
1. Personal Information We Collect
Depending on how you interact with us, we may collect the following categories of personal information:
Contact information, such as your name, email address, telephone number, billing address and delivery address.
Order information, such as products purchased, order history, returns, refunds and delivery information.
Account information, if you create or use a customer account.
Shopping information, such as products viewed, added to your basket, saved or purchased.
Customer service information, including information you provide when contacting us about an order, product or other enquiry.
Technical and usage information, such as your IP address, browser type, device information, network information and information about how you interact with our website.
Marketing and advertising information, including your marketing preferences and information relating to your interactions with our advertising and marketing communications.
We do not normally receive or store your complete payment card details. Payments are processed by our payment service providers.
2. How We Collect Personal Information
We may collect personal information:
- directly from you when you place an order, create an account, subscribe to marketing communications or contact us;
- automatically when you use our website, including through cookies and similar technologies; and
- from service providers and partners that help us operate our business, including Shopify, payment providers, fulfilment and delivery providers, analytics providers and advertising platforms.
3. How We Use Personal Information
We may use your personal information to:
- process orders, payments, deliveries, returns and refunds;
- communicate with you about your orders;
- provide customer service;
- create and manage customer accounts;
- detect and prevent fraud, abuse and security threats;
- operate, maintain and improve our website and services;
- understand how customers use our website;
- measure the effectiveness of our marketing and advertising;
- send marketing communications where permitted by law;
- maintain appropriate business, tax and transaction records;
- establish, exercise or defend legal claims; and
- comply with legal and regulatory obligations.
4. Lawful Bases for Processing
Where UK data protection law applies, we process personal information only where we have an appropriate lawful basis.
Depending on the circumstances, this may include:
Contract — where processing is necessary to provide products or services you have requested, including processing and delivering your order.
Legal obligation — where we need to process information to comply with applicable laws, including accounting and tax requirements.
Legitimate interests — where processing is necessary for our legitimate business interests or those of another party, provided those interests are not overridden by your rights and interests. This may include improving our services, preventing fraud, securing our website and understanding business performance.
Consent — where we rely on your permission, including for certain marketing, advertising, analytics or cookie-related activities where consent is required by law.
Where processing is based on consent, you may withdraw your consent at any time.
5. Cookies and Similar Technologies
We use cookies and similar technologies to operate our website, remember preferences, understand how visitors use our website and, where permitted, support analytics, personalization and advertising.
Some cookies are necessary for our website to function and cannot reasonably be switched off.
Where required by applicable law, non-essential cookies and similar technologies are used only in accordance with your consent choices.
You can manage applicable cookie and privacy preferences through the controls provided on our website. You may also be able to control cookies through your browser settings.
6. How We Share Personal Information
We may share personal information with third parties where reasonably necessary to operate our business and provide our services. These may include:
- Shopify and other ecommerce technology providers;
- payment processors;
- our warehouse and fulfilment providers;
- postal services and delivery companies;
- IT, hosting and cloud-service providers;
- customer-service providers;
- analytics providers;
- advertising and marketing platforms;
- accountants, lawyers, insurers and other professional advisers; and
- government authorities, regulators, courts or law-enforcement bodies where disclosure is required or permitted by law.
We may also disclose personal information in connection with a business transaction, such as a merger, acquisition, restructuring or sale of all or part of our business.
7. Marketing Communications
Where permitted by law, we may send you marketing communications about Tyke-ies products, promotions and other relevant information.
Where consent is required, we will ask for your consent before sending such communications.
You can unsubscribe from marketing emails at any time by using the unsubscribe link contained in our marketing emails.
Unsubscribing from marketing communications does not prevent us from sending necessary transactional or service communications relating to your orders or account.
8. Advertising and Analytics
We may use analytics and advertising services to understand how our website is used, measure the effectiveness of our advertising and improve our marketing.
Where required by applicable law, analytics and advertising technologies are used in accordance with your consent choices.
You can manage applicable privacy and cookie preferences through the controls provided on our website.
9. Shopify Network Intelligence
Our store is hosted by Shopify. We use certain enhanced Shopify services that use information about your interactions with our store, together with information from your interactions with Shopify and other merchants, to help provide and improve services such as personalization, analytics and advertising.
For these enhanced services, Shopify may process certain personal information for its own purposes as described in Shopify's Consumer Privacy Policy. Depending on where you live, you may have rights regarding how Shopify uses your personal information, including the ability to manage certain privacy choices through Shopify's privacy portal.
You can learn more in Shopify's Consumer Privacy Policy and manage applicable privacy choices through Shopify's Privacy Portal.
Shopify Consumer Privacy Policy:
https://www.shopify.com/legal/privacy/consumers
Shopify Privacy Portal:
https://privacy.shopify.com/
10. International Transfers
TYKE-IES LTD is a UK company, but some of our service providers may process personal information in countries outside the United Kingdom.
Where personal information is transferred internationally, we take appropriate steps to ensure that relevant legal requirements are met. Depending on the destination and circumstances, this may include relying on recognised adequacy regulations or approved contractual safeguards.
If we make our products or services available in additional countries, personal information may also be processed in connection with providing services to customers in those markets.
11. Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing our services, maintaining business and transaction records, complying with legal and tax requirements, resolving disputes and enforcing agreements.
The appropriate retention period depends on factors including the nature of the information, why it was collected and applicable legal requirements.
When personal information is no longer reasonably required, we may delete or anonymise it in accordance with applicable law.
12. Security
We use reasonable administrative, technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
13. Your Privacy Rights
Depending on where you live and the laws that apply, you may have rights concerning your personal information.
These may include the right to:
- request access to personal information we hold about you;
- request correction of inaccurate or incomplete information;
- request deletion of your personal information in certain circumstances;
- request restriction of processing in certain circumstances;
- object to certain processing;
- request transfer of certain information in a portable format; and
- withdraw consent where processing is based on consent.
You have the right to object at any time to the use of your personal information for direct marketing.
These rights are subject to applicable legal conditions and exemptions.
To exercise a privacy right relating to personal information controlled by TYKE-IES LTD, please contact us using the details below.
14. Children
Our products and services are not intended for children to purchase independently.
We do not knowingly collect personal information from children where doing so would be prohibited by applicable law.
If you believe that a child has provided us with personal information improperly, please contact us.
15. Third-Party Websites
Our website may contain links to websites or services operated by third parties.
We are not responsible for the privacy, security or content practices of third-party websites. We encourage you to review the privacy policies of any third-party services you use.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, services, technologies or legal obligations.
When we make changes, we will update the “Last updated” date at the top of this Privacy Policy.
17. Complaints
If you have a concern about how we use your personal information, please contact us first so that we can try to resolve the issue.
If you are in the United Kingdom, you also have the right to make a complaint to the Information Commissioner's Office (ICO).
If you are located elsewhere, you may also have the right to complain to the relevant data-protection authority in your jurisdiction.
18. Contact Us
If you have questions about this Privacy Policy, our privacy practices or your personal information, please contact:
TYKE-IES LTD
Trading as Tyke-ies
71–75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom
Email: contact@tyke-ies.com